Mr James Alcock

James Alcock   :  jalcock@englishcollege.ac.ae

Studying Media nurtures students’ ability to formulate their own responses to the range of media that saturates modern life – both old and new. It also encourages students to develop their opinions on how the media represents the world.

You will learn the skills of evaluating ideas and messages   promoted through the media which, in turn, will help you become a person who can operate more successfully in modern society. You will also learn the skills of making your own media products such as magazines, music videos and short films, within which you will learn about videography, Photoshop and video editing.

Qualification: GCSE Media Studies

Code: 4810

EXAMINATION BOARD:                           AQA

BRIEF DESCRIPTION OF COURSE

 In GCSE Media Studies you will investigate the fast-changing world of modern media. The course will equip you with the knowledge and skills needed to help you understand how you interact with the contemporary media as well as develop your skills to create your own media.

The topics for study include:

  • Radio
  • Moving Image
  • Advertising and Marketing
  • Print Web-based Media
  • Packaging of DVDs
  • Promotion of Music
  • News
  • Gaming

METHODS OF ASSESSMENT

Assessment is through External Examination (40%) and Controlled Assessment (60%)

External Written Examination Unit 1 (40%):

The external assessment takes the form of a one and a half hour examination and will take a case study approach and build upon media knowledge and skills developed. Each year the case study will be based on a specific media topic which will be published annually. The external assessment will take the form of a contextualised simulation and candidates will be expected to respond in role.

Controlled Assessment Unit 2 (60%):

In Unit 2, the Controlled Assessment, candidates will produce one introductory assignment, one assignment that requires candidates to look closely at cross-media platforms which more closely reflects the media industry today and one Practical Production and Evaluation, each chosen from a different bank of assignments. The three assignments must cover three discrete media forms/platforms.

Candidates for the course should be interested in developing:

  • an appreciation and critical understanding of the media and its role in their daily lives
  • practical production skills for both audio-visual work such as music videos and film trailers, print work such as magazines and newspaper articles as well as web based work

ENTRY INFORMATION

 All students will attempt common examination papers, which will contain questions of graded difficulty requiring answers of varying lengths.

 CAREERS

 This course would form an excellent foundation to undertake further study at A level. It would be of great benefit to students who may wish to pursue careers in the creative industries e.g.  Film, Television, Radio, Newspapers, Gaming and Web-Design.

EXAMINATIONS BOARD                 PEARSON

EXAMINATIONS OFFERED             Edexcel BTEC Level 3 Subsidiary Diploma in Creative Media Production (Television and Film)

BRIEF DESCRIPTION OF COURSE

This two year, A level equivalent course is designed to deepen students’ understanding, appreciation and enjoyment of contemporary media. Students will study an integrated approach of media theory and practice designed to engage with a wide range of different media forms such as TV, Film and Advertising. Students will develop media productions and analytical skills through a choice of cross-media projects as well as develop an awareness of relevant media issues and debates. Study will focus on:

  • Developing a critical understanding of the media through engagement with media products, concepts and other relevant contexts
  • Developing creative media practical production skills
  • Developing independent research skills

METHODS OF ASSESSMENT

Unit Description of Unit Method Credits
1 Pre-Production Techniques for the Creative Media IndustriesThis unit will develop learners’ understanding of and skills in pre-production. The unit covers planning and resourcing requirements for production and post-production, how to locate resources and how to organize their deployment. Learners will also develop their understanding of health, safety and legal issues in relation to pre-production. Ongoing coursework assignments -internally assessed and externally moderated 5
2  Communication Skills for Creative Media ProductionThe aim of this unit is to ensure that learners are able to communicate effectively in creative media production contexts in writing and orally. 5
3 Research Techniques for the Creative Media IndustriesThe aim of this unit is to develop understanding of and skills in research relevant to creative media production. Learners will present their findings in both written and oral forms and will learn how to cite and reference their sources. 10
4 Film and Video Editing TechniquesThis unit aims to develop learners’ skills in, and understanding of, moving image post-production processes. Learners will do this through exploring the professional practice of editing, and developing their own technical and creative skills. Learners will also develop an understanding of how their work can affect the final outcome of a production. 10

 CREATIVE MEDIA PRODUCTION 

5 Single Camera TechniquesIn this unit learners will explore the characteristics of single camera production, and develop the creative, organisational and technical skills required to devise, plan and implement their own productions. Ongoing coursework assignments -internally assessed and externally moderated 10
6 Factual Programme Production Techniques for TelevisionThis unit aims to provide learners with the opportunity to develop the full range of skills needed for factual programme production, from researching and planning of productions through to the production process. 10
7 Advertisement Production for TelevisionThe aim of this unit is to enable learners to apply production skills to create an advert for television. Learners will examine existing television advertisements to investigate how persuasive messages can be constructed. They will then plan and produce an advertisement for television, and evaluate the effectiveness of their finished product. 10

 

 

ENTRY INFORMATION

It is essential that students have good writing skills. As a result, potential Creative Media Production candidates should have a Grade C or above in GCSE English Literature and or English Language. Furthermore, students should also have a natural interest in the media which they enjoy in their leisure time. This might involve watching TV programs and films with a critical eye. Students will need to demonstrate a passion for media during the enrolment process.

CAREERS

A qualification in this subject will allow students to progress on to higher education courses in Broadcasting, Film, Media, Advertising and Marketing. Students will also develop a range of transferable critical analytical and research skills for application in employment.

The UAE has and increasing number of opportunities for students seeking to develop their skills or work in the media industry. Universities worldwide also have a wide range of undergraduate courses concerning media production.

 

 

What we study

Date Holidays Y10SOW Y11SOW Y12SOW Y13SOW Assessment Marking & Data Entry Report Parents Meeting
1 28-Aug INDUCTION INDUCTION
2 04-Sep INDUCTION/ BASELINE ASSESSEMNT INDUCTION/ BASELINE ASSESSEMNT  

Assessment Unit 1

3 11-Sep Su, Mo, Tu BASELINE ASSESSEMENT BASELINE ASSESSEMENT
4 18-Sep  Baseline Assessment
5 25-Sep Cycle 1 Assessment (Unit 3 Retake)
02-Oct Half Term
6 09-Oct
7 16-Oct 12 & 13
8 23-Oct Learning Review
9 30-Oct
10 06-Nov
11 13-Nov
12 20-Nov
13 27-Nov We, Th KS4 & 5 KS4 & 5
14 04-Dec KS4 & 5 KS4 & 5
15 11-Dec Mo KS4 & 5
18-Dec Christmas
25-Dec Christmas
16 01-Jan Su, Mo CW Improvements Y11
17 08-Jan Y9 Options
18 15-Jan
19 22-Jan
20 29-Jan
21 05-Feb
12-Feb Half Term
22 19-Feb
23 26-Feb
24 05-Mar KS4 & 5 KS4 & 5
25 12-Mar KS4 & 5 KS4 & 5
26 19-Mar KS4 & 5 Y10
26-Mar Easter
02-Apr Easter
27 09-Apr Y11
28 16-Apr Y12, 13
29 23-Apr Mo  Y11, 12, 13 (EOY)
30 30-Apr
31 07-May
32 14-May
33 21-May Y10 Y10
34 28-May Ramadan hours Y10 Y10
35 04-Jun Y 10
36 11-Jun  Y10 (EOY)
37 18-Jun
 
KEY 
GCSE U2 Assignment 1
U2 Assignment 2
U2 Assignment 3
U1 Exam Prep
BTEC CASE STUDYU16 LO1

U22 LO1

PRE- PRODUCTIONU1 L01 /LO3/LO3

U22 LO2

PRODUCTIONU22 LO3
POST-PRODUCTIONU16 LO2&3
RESEARCHU3 LO1
Applied A Level Unit 3
Unit 4/5/6

We are often approached by external clients for students to work on creative briefs. In addition we have established links with the Children’s International Film Festival, the Dubai International Film Festival, Dubai’s Moving image Museum, Vox Cinemas, ITV Studios  (UK) and Sky Skills Studios (UK).